Edukasi Pemasaran Sosial : Meningkatkan Kepercayaan Masyarakat Terhadap Layanan JKN Di Rumah Sakit Umum Permata Bunda Kota Tasikmalaya

Abstrak

The National Health Insurance (JKN) program has achieved wide coverage in Indonesia but faces challenges regarding low public trust due to limited literacy of service flows. This community service aims to increase trust and understanding among JKN patients at Permata Bunda General Hospital through social marketing education strategies. The activity involved 28 participants in the Outpatient Clinic using face-to-face education, interactive discussions, and digital information media. Success was measured by comparing pre-test and post-test results. Findings showed a significant increase in the "Good" knowledge category from 42.9% to 89.3%, with the "Poor" category reduced to 0%. The program effectively transformed patient attitudes from apathetic to cooperative and produced a Standard Operating Procedure (SOP) for JKN Service Flows. In conclusion, a transparent and empathetic social marketing approach is effective in building patient loyalty and hospital operational efficiency.